Design Portfolio

Premier Security

Story: Premier Security Systems had changed ownership and was looking for a new brand that didn't blend into the competitive landscape.

Goal: Create a brand that emphasized protection and security while maintaining some design elements (including font) to minimize the cost of the change.

Solution: The Premier Security Systems design maintained the font of the previous design while adding red to the overall concept. In addition, a badge was added to the look to help balance the design and graphically emphasize the industry in which Premier competes.